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I Can’t Believe It’s B-Roll™ Tee
For the camera operators who somehow shot 14 hours of footage and only 17 seconds made the cut.
The I Can’t Believe It’s B-Roll™ tee is a tribute to the unsung heroes of production—the ones chasing lens flares, slow-motion coffee pours, dramatic walk-ups, and absolutely unnecessary slider shots. Inspired by a familiar grocery store staple, this shirt lets everyone know you’re fueled by batteries, caffeine, and the uncontrollable urge to film hands doing things.
Soft, comfortable, and approved by at least three producers who said, “Just grab some extra b-roll while you’re there.”
Perfect for:
* Camera operators
* DPs
* Drone pilots
* Documentary shooters
* Reality TV crews
* Anyone who’s ever heard, “Can we get one more for safety?”
Warning: Wearing this shirt may result in people asking you to shoot sunsets, city skylines, and random close-ups of coffee cups.
Apparel for the Cinematically Unstable.
• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• All Heather colors are 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
I Can’t Believe It’s B-Roll Tee
$23.00
For the camera operators who somehow shot 14 hours of footage and only 17 seconds made the cut.
The I Can’t Believe It’s B-Roll™ tee is a tribute to the unsung heroes of production—the ones chasing lens flares, slow-motion coffee pours, dramatic walk-ups, and absolutely unnecessary slider shots. Inspired by a familiar grocery store staple, this shirt lets everyone know you’re fueled by batteries, caffeine, and the uncontrollable urge to film hands doing things.
Soft, comfortable, and approved by at least three producers who said, “Just grab some extra b-roll while you’re there.”
Perfect for:
* Camera operators
* DPs
* Drone pilots
* Documentary shooters
* Reality TV crews
* Anyone who’s ever heard, “Can we get one more for safety?”
Warning: Wearing this shirt may result in people asking you to shoot sunsets, city skylines, and random close-ups of coffee cups.
Apparel for the Cinematically Unstable.
• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• All Heather colors are 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
Size guide
| LENGTH (inches) | WIDTH (inches) | |
| S | 28 | 18 |
| M | 29 | 20 |
| L | 30 | 22 |
| XL | 31 | 24 |
| 2XL | 32 | 26 |
| 3XL | 33 | 28 |